As the Vice President of Marketing and Communications at Pro Packaging, Sharon Furniss brings a fresh perspective to the company’s business by utilizing her consumer marketing expertise from her time at The Walt Disney Company to influence packaging decisions for her clients. She believes a product’s image is essential to its success in the highly competitive retail space. “Packaging is the first impression, it needs to be captivating.” says Furniss.
Furniss believes Pro Packaging’s competitive edge is best summed up by the strong loyalty from their client base. Each client is afforded as much time and attention as necessary to produce the best possible, innovative and affordable results. They are dedicated to their clients’ success guiding them every step of the way from design to fulfillment. “The one-on-one attention given to each client is unmatched in the industry. Nobody works harder for our clients than the Pro Packaging team.”
Looking ahead, Furniss sees the packaging industry better addressing consumer trends like sustainability, personalization, desire for immediate information and faster turnaround times. She also sees the cost of packaging becoming more affordable and accessible especially for emerging companies.
Furniss holds a Master in Business Administration degree from Boston College, as well as a Bachelor of Science degree from the University of Vermont.